In the realm of businesses where technology plays a major role, start-ups must take advantage of the digital sphere. To be able to get your own spotlight in the industry, you should know the powerful virtual tools today. Instagram business marketing tips is just one of them in the social media world.
Truly, many businesses are present on Instagram business marketing tips because entrepreneurs have seen that this social media platform is no longer just for personal uses but for professional business matters as well. The tremendous deal of active users every month gives entrepreneurs and aspiring businessmen more drive to utilize Instagram.
Instagram is an influential tool indeed, yet as always, the first few steps are the most difficult. For start-up businesses, the first big challenge is to be found and to be known by their target audience. Next is to be called reliable and credible.
If your start-up business is currently on Instagram or is soon going on board, know that it is crucial to use this digital social platform efficiently and wisely! Effective knowledge, skills and strategies are necessary to begin and continue until you succeed.
Here are 6 Instagram business marketing tips you must take note of and properly maximize for your start-up business to attract customers!
[1/6] MAKE A BUSINESS ACCOUNT
On Instagram, there are 3 main types of account users can make: personal, creator and business. Since your plan is to give birth to your Instagram business, make a business account!
A business profile clothes your brand with a likeable professional look that invites visitors, who are prospect buyers, to check out what you got for them.
Some business owners use a personal profile because they think that these Instagram accounts are not very different from each other. However, the truth is that business accounts possess distinct features that personal accounts don’t have.
A business profile, you can access Insights and Analytics which enable you to monitor the performances and activities that happen in your feed. You can set your Instagram business marketing tips in category, contact details and easy-to-click buttons that will take visitors to digital areas you intend them to see.
All these and more are beneficial in introducing your business to people and making them curious, interested and compelled to avail your services. A business profile paves way for more convenient connection, interaction and accessibility between you and your potential customers.
[2/6] SET A UNIQUE PROFILE IMAGE
Your profile image is the main face of your brand and the first photo that people will know about your business.
Set a unique one, something that you want to represent your business forever or just for a long time. Because, you might do some rebranding in the future when you see fit. Your business logo is typically the perfect profile photo, so people will recognize you through it.
[3/6] POST ATTENTION-GRABBING VISUAL CONTENT
It’s not a secret that Instagram is a community where photos and videos — visual content to be exact — are the kings and queens. This also teaches a lot to businesses on Instagram.
Post content that will grab the attention of viewers. Know about the aesthetics of Instagram. It’s up to you to move accordingly if you see the need for expert photography skills and tools. But, keep in mind that resourcefulness can also do great things for your IG feed. Your photos and videos must be of great and pleasant quality and must convey your message to the audience. If you’re posting announcements through images with texts and infographics, make them simple and convenient.
[4/6] WRITE HIGH-QUALITY CAPTIONS
Instagram is obviously a world of visuals, yet you must never ignore the importance of the quality of captions. How your content speaks to your audience is how your audience hears your brand’s voice.
Many Instagram users prefer short and easy-to-read captions and don’t even bother tapping the “more” button to read more unless they are really interested. Take that into consideration.
On the other hand, long captions are also fine as long as you get the attention of your audience, give them information they exactly need and sound consistently to them.
With high-quality captions, you can entertain people, be friends with them and encourage them to support your business and engage with it without hesitation.
[5/6] MAXIMIZE THE POWER OF #HASHTAGS
Hashtags are neither plain accessories nor worthless decorations on Instagram. They are chief tools to actually boost brand visibility. When you apply hashtags to your captions, you are letting your business become searchable and discoverable more easily.
They seem small but hashtags are very serviceable. And for you to make the most out of this awesome Instagram component, you can create your own hashtag which you will consistently use for your posts. Moreover, to be where your target audience is looking around, use hashtags that are timely, trending, specific and highly related to the products and services you sell.
[6/6] USE INSTAGRAM STORIES
One of the smartest moves of Instagram is presenting Instagram Stories. They are contents posted on the Stories area which become unviewable after 24 hours.
Just like its name, Stories enable businesses to tell stories about their operations, about their successful transactions and more updates about their venture. Instagram Stories have buttons that allow viewers and followers to directly interact with businesses and vice versa. Only business accounts have the ability to include links in their Stories. These links could take viewers (who click them) to their shopping website, Facebook page and other external online networks.
Tagging people on Instagram Stories is one of the best things. But, make this asset so ideal for building relationships with patrons. They can tag you on their Stories, and you can repost their content on your own business’ Stories; this is the Insta way of thanking customers, and for customers, it feels nice!
Instagram Story Highlights is a great tool to compile important Stories. You’d like to feature at the middle portion of your profile and let them be viewable all the time. This helps your business instantly cater to prospects’ basic inquiries and leave a positive impression on them. Highlights arrange and organize your business feed for your convenience and for your visitors’ comfort.
ATTRACT THROUGH INSTAGRAM
Keep in mind that while your business is on Instagram, you must be mindful and ready against possible cyber-attacks. Many businesses are targets of hacking and identity theft because of these harmful online assaults. Having the business insurance called cyber security insurance will help you in case you get victimized by any of these. On top of that, prevention is always better than cure. So, ensure safe passcodes, safe transactions and safe handling of business and personal data to avoid failing and shutting down because of these cyber-attacks.
This social media platform called Instagram is already a user-magnet on its own. This features are totally unique compare with all the social websites. People use nowadays, and that alone makes it positively stand out. Being an attractive media, Instagram can help your start-up Instagram business marketing Tips attract potential customers.
ABOUT THE AUTHOR: Nicole Ann Pore is a writer, an events host and a voice over artist. She finds quality and well-researched writing as a worthwhile avenue to enlighten and delight others about things that matter.
For her, It’s restoring and fulfilling to the heart and a great way to clear the mind while loading it up with fresh learning. Film critiquing and filmmaking are among her interests too.
Giving all the glory to God, Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.